Color
Black ink on paper-white, with five tiers of grey carrying every nuance from caption to divider, and a single slate-blue reserved for tertiary metadata.
Typography
A single proprietary sans, abcNormal, carries every level from 11px micro-caps to 48px editorial display. Inter substitutes when abcNormal is unavailable.
Buttons
Every primary action is a black solid pill. Ghost and text-link variants take secondary roles. No size variants, no gradients, no shadows.
Pricing
A 5-tier slab with no coloured borders, no shadow, no badge ribbon. The featured tier is signalled by a single tonal step (hairline infill).
Free
For exploring the platform.
$0
per user / month
Standard
For individual creators.
$15
per user / month
Pro
For professionals.
$35
per user / month
Unlimited
For heavy creators.
$95
per user / month
Enterprise
Custom for teams.
Custom
contact us
Research
A 5/7 split: media thumbnail on the left, aligned text block on the right. Hairline-divided rows in editorial cadence.
We are building foundational simulation World Models for the next era of creative tooling. Cinematic motion, controllable scenes, and editable continuity.
Learn MoreThe most stylistically controllable image-generation system. Built for filmmakers, designers, and visual artists who need consistent aesthetics.
Learn MoreStudios
A dense, irregular masonry of editorial poster tiles, captioned in body-tight. Tiles are deliberately heterogeneous in aspect ratio.
A short film exploring memory and architecture, rendered with Gen-3.
FilmAn editorial campaign for a contemporary fashion house — entirely model-generated.
CampaignMusic video produced with controllable scene continuity across cuts.
MusicHero Photo
Mid-document interludes use a contained scrim panel with rounded.lg corners. They function as pacing breaks, not promotional units.
World Models
A new generation of AI systems that understand and re-render the visual world.
Forms
Bottom-rule-only fields — no full border, no background fill, no focus ring. Focused state deepens the bottom rule from hairline-soft to ink.
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Layout
An 8px base with 4 / 6 / 12px micro-steps for inline gaps. Section vertical rhythm alternates between 64px and 96px for editorial breaks.
Shape
Pricing cells, table rows, and form fields use 0. Cards round at 8px. Hero panels and alert banners at 16px. Buttons go full pill.
Elevation
No drop shadows. Depth is created by photographic layering and tonal surface shifts.
Responsive
Seven breakpoints from 2xl (1600) to xxs (640). Pricing 5-up collapses to single-column at xxs; the featured infill is preserved on stack.
| Name | Width | Key Changes |
|---|---|---|
| 2xl | 1600px | Full editorial container; pricing 5-up; research 5/7 split. |
| xl | 1536px | Same layout, marginally tighter gutters. |
| lg | 1280px | Default desktop reading view. |
| md | 1200px | Pricing grid still 5-up but tier text tightens. |
| sm | 1024px | Pricing collapses to 3 → 2 tier rows; research stacks. |
| xs | 768px | Top nav collapses to a hamburger; section padding drops to 64px. |
| xxs | 640px | Single-column reading; hero drops to display-sm; pricing stacks 1-up. |